Information summary:
Recently, Luhuo County in Ganzi Prefecture, Sichuan Province, successfully held a press conference on the achievements of the "Xianshui Jingu" brand-leading engineering project, marking a milestone in the county's journey towards promoting the branding, standardization, and internationalization of its characteristic industries. As an important international certification body and local certification service partner of the project, the German SRS Sustainable Standards International Certification Body, along with representatives from its key partner in China, Shanghai Shiying Certification Services, participated deeply in this event and spoke highly of Luhuo County's superior ecological environment and industrial development potential.
On the eve of the results conference (September 18), Ms. Fazine Manouchehr Madipour, Quality Director of the SRS Agency in Germany, led a team and, with the cooperation of the Shanghai Shiying Certification Service Team, made a special trip to Zongmai Township, Luhuo County for on-site inspection and technical exchanges. Experts from both sides conducted in-depth visits to natural grazing pastures and the production workshop of Zhumuroruo Livestock Products Co., Ltd., and conducted an on-site assessment of the local "natural, green, and pollution-free" industrial foundation. During the inspection, Director Madipour stated: "The concept and practice of harmonious coexistence between residents and nature in Luhuo County are impressive. This respect and protection for the ecological environment is the core advantage for producing high-quality organic agricultural products and has laid a solid foundation for successfully passing the strict international organic standard certification."
At the results conference held on September 19th, the Luhuo County Party Committee and the County Government officially awarded multiple certificates, including the "EU and Organic Dual Certification" provided with full technical support by SRS Certification of Germany and Shanghai Shiying Certification Services, to 23 local agricultural specialty product enterprises. This batch of international certification achievements is a concentrated reflection of the "Xianshui Jingu" brand's strategic positioning of adhering to "plateau characteristics" and "organic high quality". It also marks that the cooperation between Shanghai Shiying Certification Services and SRS Certification of Germany has achieved substantial results in promoting the integration of China's local specialty industries with the international market.
At the press conference, Luhuo County officially released group standards covering over 20 local specialty industries, including yak meat, highland barley, black tiger palm mushroom, sea buckthorn, and more. Shanghai Shiying Certification Service believes that the establishment and implementation of these group standards will effectively complement the international certification system provided by SRS, jointly building a solid "quality firewall" and "brand moat" for the high-quality development of Luhuo's specialty industries. This serves as an important cornerstone for the sustainable development of the industry.
Looking ahead, SRS Germany and Shanghai Shiying Certification Services are fully confident in their continued collaboration with Luhuo County. Both parties express their intention to leverage SRS's international authority in sustainable standard certification, coupled with Shanghai Shiying Certification Services' deep expertise and service experience in the Chinese market, to continue providing a one-stop solution for Luhuo County's "Xianshui Jingu" brand development, encompassing standard interpretation, certification guidance, and market access. They are committed to supporting Luhuo County in establishing "National Organic Agricultural Product Demonstration Base" and "China's One Township, One Product Base", jointly injecting strong international momentum and professional support into the comprehensive revitalization of local villages.
